Our DNA

Wellbeing – it’s the reason we exist.

We are passionate about wellbeing – about people living longer, healthier and happier lives. We know how important physical activity and healthy eating are to making us feel good. But wellbeing is not just about being active; it’s about making small lifestyle changes including healthier food choices and building confidence and self-esteem, whilst forming friendships along the way.

We match our passion with our knowledge and experience. As trusted experts, we put that knowledge into practice across everything we do, making it easy and fun for our customers and communities. Whoever you are and whatever your starting point, we will get you to where you want to be.

How do we measure wellbeing? We adopt the measure used by the Office of National Statistics which is based on how people feel about their own lives. Measures of personal well-being focus on overall satisfaction with life, the extent to which we feel the things we do are worthwhile and daily emotions such as happiness and anxiety.

As an independent charity we reinvest back into the community. This means by using our services you’re not just investing in a brighter future for yourself, but supporting your neighbourhood too. We’ve already helped hundreds of thousands of people move more, eat better, smile, laugh and make new friends, all in the name of living a happy and healthy lifestyle.

Join us in helping everyone get more out of life!

Primetime class where people are enjoying moving through dance

We're different from the norm. We are an integrated wellbeing provider and trusted experts in the areas of healthy lifestyles, fitness, nutrition and childcare.

People smiling in a group exercise class

Find out about our evidence and research based Theory of Change and how it guides everything we do.

Man swimming front crawl
Our locations
Get started today. Find your nearest leisure centre, golf course, activity or programme.
Children in swimming caps enjoying a swimming lesson
Swimming Crash Courses
Perfect for every swimmer, our swimming crash courses run during the school holidays and are great way to either start the swimming journey or make fast progress and go up a level in the pool.